Social Marketing and Sponsorship
The increased competition has driven increased company interest in sponsoring cultural properties. Done well, these sponsorships allow companies to communicate with audiences in ways that differentiate their brands and convey their unique characteristics.
In order to optimize a sponsorship to create an advantageous share of voice, the rationale and benefits must be evaluated, negotiated and then distinctly articulated.
We offer marketing and communications concepts for cultural institutions and sponsorship, allowing us to focus the brand’s message so that it resonates with local audiences and drives wider business results. With market and consumer insight, local and regional market knowledge and the experience of working with organizations and institutions, we can help activate sponsorships so as to deliver maximum business value.