Consumer Analysis


Our strategic planning for brands often centers on Lifestyle Analysis of the brand's consumers. We identify the consumer's life stage, media habits, passions, and category style to understand their hearts and minds. That's what allows us to drive awareness, trial and loyalty. For example, determining whether a target consumer is driven by a passion for a favorite hobby, or certain online habits, leads us to the most persuasive messages and cost-effective channels, and that drives the best possible return on a client's investment.


Context Analysis


We employ Context Analysis to identify powerful insights that have the potential to compel media interest and drive consumer influence. By analyzing themes recently emergent in forward-looking media, we can pin down lifestyle movements that may inspire communication campaigns, positioning initiatives and even new products and services.


Brand analyis and research